We’re Good To Go stamp launched

Scheme to encourage the public to “experience a great British holiday this summer”. By Anthony Pearce

The tourist boards of England, Northern Ireland, Scotland and Wales have teamed up to launch a UK-wide industry standard for tourism.

The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to public health guidance, have carried out a Covid-19 risk assessment and checked that they have the required processes in place.

Tourism Minister Nigel Huddleston said:  “I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.”This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”

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VisitEngland Director Patricia Yates said: “With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season.

“We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”

To obtain the mark businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.


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